Benefits of Canva for Social Media Management: 10 Reasons Why You Should Switch

Benefits of Canva for Social Media Management

This is your chance to discover the benefits of Canva for social media management and make the switch!

Have you wondered how your competitors have uploaded engaging, eye-catching, powerful, and professional content? Do you also want to create competitive content without spending hundreds of dollars each time? 

Whether a small business owner or solopreneur, Canva is the ideal platform to create your brand presence on different social channels. While most have already heard of Canva, in case you haven’t, here’s a brief intro.

Canva is a web-based creative suite that has made content creation accessible to everyone. While all the magic happens in Canva Pro, Canva free also offers many benefits.

We use Canva every day in our business and are one of their Affiliate Partners as well! If you are unsure whether Canva is what your brand needs, here are 10 compelling benefits of using Canva to help you decide! 

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1. Hundreds of Pre-made and Pre-set Size Templates on Canva

You can’t use identical size posts for all social media channels. The platform and the size also vary whether you post a story or feed content. With Canva (Pro & free), you don’t need to worry about resizing your social media posts.

It offers pre-sized pre-made templates according to a specific platform and content type (new letters, posters, images, carousels etc.). Select from a diverse selection of ready-made templates and create the ‘picture-perfect’ content sized according to a specific platform.

While pre-made and custom-size templates are one of the benefits of using Canva, one magic feature is the ‘Magic Resize’ button. This feature is available for Canva pro users. It allows resizing a single design into different dimensions so you can use and optimise the same design for various social media platforms.

With Canva’s Magic resize feature, transform your Instagram post into a YouTube thumbnail in just a click!

2. No Need for 'Professional Graphics Designer' Skills With Canva

We all know how much it costs to hire a professional graphics designer. However, with Canva, you no longer have to rely on graphics designers for visually striking content. It provides access to a wide range of options. All you need is to put together different elements or customise the pre-made templates according to your brand.

3. Built-in Calendar to Schedule Your Content

One of the benefits of using Canva Pro is that you don’t have to post your content manually or rely on other social media content schedulers. Much time is wasted on planning, downloading, and reuploading the content on a different scheduler.

However, with Canva pro’s built-in calendar, content planning and scheduling become a piece of cake. This feature is a game changer for people with multiple social media channels. Currently, Canva supports content planning and scheduling for Twitter, Pinterest, Instagram, Facebook, Linkedin, Weibo, and Tumblr.

4. Thousands of Premium Designs, Elements & Much More

Creating perfect and visually unique social media content takes multiple elements. It may sound easy, but, in reality, it is a challenge. Finding and selecting the perfect ingredients for a single post could take several hours.

Above all, you must buy premium subscriptions for stock photos, videos, fonts, and vectors. When combined, it can cost a lot to solopreneurs and small businesses. It can all be solved with just one Canva Pro subscription.

Canva Pro offers access to a library containing around 75+ million elements, music, videos, vectors, stock images, backgrounds, fonts, etc., without any hefty additional fees. It offers approximately 3000 fonts alone. Not just this, Canva pro customers can also upload their custom fonts!

If you are looking for inspiration for your next social media post to design, take a look at our top 32 social media post ideas to boost your business engagement online!

5. Canva is User-friendly, Simple & Easy to Use

There are plenty of platforms like Photoshop, Stencil, Corel, etc. The problem is that most of them are too complicated and require professional designer skills or training.

In contrast, Canva is a user-friendly web-based solution that is easy and simple. You don’t even have to be super creative to design content. Modify the pre-made template; you are ready to flaunt your brand!

Canva offers fresh templates daily and according to every season, occasion, event, cause, etc. It means you can create fabulous designs with just a few clicks!

6. Brand Kit Option is Available

Designing with Canva Pro is nothing but fun! There’s no need to juggle between your design tool and brand playbook. Canva Pro offers Brand Kit features. This feature allows users to organise their brand’s colours, logos, and fonts in a single place.

You can achieve consistency and convenience across the design. The benefit of using the Canva brand kit feature is that you save time even when creating weekly posts for multiple social media channels.

7. Canva Offers Great Collaboration Tools

Collaborations are crucial to creating a strong and cohesive brand. Canva has made collaboration more accessible and easy for people. You can combine the creative insights of different minds and create a masterpiece using the Canva Collaboration tool.

Whether you are a Canva Free user or Pro, you can collaborate! Canva Free teams allow having up to 3000 members and up to 20 teams. Not just this, you can also assign member and administrator roles to the members.

Canva Pro teams have the same perks, except Canva Pro users can also assign ‘Template Designer’ roles to their team members.

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8. Canva's Background Remover Tool is Amazing

Some designs work best with the background removed from the photo. However, it is time-consuming and frustrating to upload the image on a background remover tool, remove the background, and download and reupload it on Canva!

Say goodbye to this frustrating drill with Canva’s Background Remover tool! This Canva Pro feature has enabled users to create superb designs quickly!

9. Store Designs in Folders

With Canva, the organization is not a problem! All your designs, uploads, and assets can stay in one place. Canva allows its users to create different folders to keep their content organized.

10. Canva is Budget Friendly

By now, you must be wondering that Canva Pro must have cost a fortune! The reality is it is much cheaper and budget-friendly in comparison to other design tools. You can unlock the wonders of Canva by upgrading to Canva pro for just $12.95 per month or $119.40 per year ($9.95 per month + annual billing). Cherry, on top, you get a 30-day free trial. Another perk for pro users is having a team of five!

The Final Say on the Benefits of Canva for Social Media Management

Canva is a ‘personal favorite’ of many brands, beginners, and professional designers. With this impressive solution, you can get followers and engagement and build brand image and presence even with a limited budget! Social media content creation, planning, and management have never been easy, Canva! So what are you waiting for? Try the 30-day free Canva Pro trial before taking the plunger and see the wonders of canva unravel!

If you want the professional team at Chatter Digital to take care of all your social media content creation work instead, get in touch with us or sign up for one of our affordable content plans

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