The world is forever changing. People are using social media more than ever and social media influencer marketing tips have been a hot topic of discussion in 2023 and will continue to be in the years ahead.
According to Twitter’s (now X) quarterly earnings report, as of July 2023, around 260 million people use Twitter every day worldwide. DataReportal’s Global Social Media Statistics report suggests Instagram has 500 million daily users. They also suggest that over 4.88 billion people use social media – that’s more than 60% of the global population! With the influence of social media undisputed, these numbers will only be increasing in the years to come.
The popularity of social media is not the only thing that has changed. The Internet has affected and redefined marketing and promotion entirely.
Long gone are the days when the only method of marketing were newspapers, billboards, and ads on the television or radio. Not everyone could afford it nor was it as effective as the channels we have available today. On the other hand, social media has made an advertisement easier and more impactful than ever before.
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Nowadays, all businesses use social media to promote their products, tell their story, develop their brand and increase sales. Anyone can create their own social media content or start a marketing campaign. The rules are simple; it has to look appealing and add value, so more people are drawn to view, share, and act upon it.
Editing apps such as Canva provides an easy way to design social media ads and content. And you can also manage your online presence using social media management software. However, if you want to see rapid growth, then Influencer marketing is the way to go. We have put these social media influencer marketing tips together to help you get off on the right foot when it comes to your influencer strategies in 2023 and beyond.
What Is Influencer Marketing?
Social media influencers are usually regular people with either a substantial, or highly engaged social media following. The name explains it all; Influencer Marketing is when businesses hire social media influencers to promote their brands. These influencers create content about your product or mention your business in their routine content. Before you know it, thousands of people know about your product (or millions in some cases!).
Mediakix suggests that in 2023 the global spend on social media marketing will exceed $15 billion!
5 Social Media Influencer Marketing Tips To Follow When Getting Started
Now that you know what influencer marketing is, it is time to put this technique to use. You can achieve targeted growth by creating a fool proof strategy. Here is a simple 5-step Influencer marketing strategy to get more sales and promote your brand.
1. Find the Perfect Influencer for Your Brand
Thousands of people are uploading content in tons of different niches already. All you have to do is look for the right person and on the right platform. Find the influencer who is popular in your targeted niche and who has a following of people who are you target market.
For instance, if you are a fashion brand targeting women, then a female lifestyle and fashion influencer on Instagram is your best bet. The best influencer for a restaurant would be a food blogger who lives in the same city. If you offer professional services, then an influencer in LinkedIn may be more appropriate. For promoting photo editing software, there is no one better than an influencer who talks about the craft of photography online. In short, find the influencer that already has your targeted audience’s trust.
Now there are a few ways to find a social media influencer. You can either go on apps such as Instagram and do your research. Type the keywords that represent your brand and find the perfect influencer.
Or you can use services such as Heepsy. These platforms connect influencers and businesses. You can find a social media influencer that is right for your brand and start working with them right away. These platforms give you fantastic insights such as engagement rates and engagement statistics to help you find the best value influencer for you.
Imagine if you built an early partnership with Charli D’Amelia who has over 100 million followers and 8 billion likes on TikTok, or Jake Paul who has over 20 million subscribers on You Tube. Building loyal influencer relationships can be infinitely rewarding over time.
2. Awareness, Affiliate, or Both?
Before you can go further and start the influencer marketing campaign, you need to set your goals straight. There are two ways to use social media marketing. You can either ask them to promote your business because the influencer uploading content or mentioning your brand is enough promotion for your needs.
Or, if you want more than publicity and to get some sales, send the influencer your affiliate links. The links are then incorporated into the Instagram caption or social media post. It increases the chances of people clicking on it and buying your product and allows the influencer to be rewarded in excess of a flat fee. You can also do both of these simultaneously ofcourse; in fact, most of the businesses who use influencer marketing do both.
3. Discuss Budget & Compensation
After you have found the right person to promote your brand, it is time to decide how much you can spend on marketing. If you are a small business, then there is no shame in having a small budget. You can always increase your budget after your business grows. But do not promise a big amount and then not pay it as it will only make your brand look unprofessional.
Furthermore, money is not the only way to compensate for an influencer’s promotion services. Many small influencers do sponsor posts in exchange for products.
It depends on the type of social media influencer with whom you are working. The tip here is to communicate well before starting a business with an influencer before they start working for you.
4. Create True Content
Most of the influencers upload their content and incorporate your product. However, having the right influencer is not enough. You need to have content on your social media accounts as well. The perfect strategy includes uploading social media content that is true to your brand. So, when the audience is redirected to your accounts, they stay.
You can either create your social media content yourself or utilise content creation services. If you are new to the marketing game and do not know what to post, then do not stress. These content creation services are full of social media content ideas, and for a small monthly payment, you get all of your content created and scheduled for you.
5. Measure Results & Improve
After you have hired the influencer and they have started posting about your brand, track your growth. Check how much your sales have increased after the campaign. If you are hiring multiple influencers and have made them your affiliate, you can also check which influencer has driven more sales.
In short, check what is working and what is not. If you feel like a specific influencer is not helping you grow as much, then communicate, change your content plan. Replicate your successful content and keep improving to always stay on top of your niche.
Social media has gotten popular and has affected marketing entirely. Whether a business is big or small; they are active on social media, always trying to get on top of their niche. However, growing on social media for new businesses is not easy and we hope these social media influencer marketing tips will help set a foundation for you to build upon in 2023.
Remember, a good influencer marketing strategy can win you hundreds of new followers and help you convert sales and get your product or service famous. All you have to do is find the right social media influencer and get started.