What is the most significant opportunity in social media that you aren’t taking advantage of right now? Let us ask you – how frequently do you access LinkedIn social media features?
Well, the answer for most people will be – not enough!
You must have a LinkedIn social media strategy to market to businesses. It is a massively underutilised marketing tool. At your fingertips, there are more than 822 million LinkedIn social media users worldwide. 57 million businesses also have dedicated LinkedIn company accounts – if that is not a massive social media marketing opportunity, what is?
LinkedIn is the largest social network solely dedicated to business-to-business interactions. Even if you operate in the B2C sector, then LinkedIn is still relevant. LinkedIn users are also consumers, so it still makes sense to have a targeting content and marketing strategy there. Over 90 million LinkedIn users are senior-level influencers, and 63 million LinkedIn Users are in decision-making roles. This suggests higher levels of disposable income as consumers than other social media platforms.
Only around 3 million of those 830 million LinkedIn users share material on social media. That ratio is tiny – under 1%. According to Sprout Social and CNBC, Instagram has 2 billion active users and 59% log in daily! According to True List, 87% of the 1.21 billion people produce material. A significant difference to LinkedIn.
Do you see the problem with this? More importantly, do you see the LinkedIn social media opportunities for your business?
There is a tonne of people on LinkedIn, but very little activity. Less than 1% of LinkedIn’s colossal user base really produces content. Other social networks, however, contain a lot more material since their users are considerably more engaged in creating it. But when you generate content for Instagram, TikTok, Facebook, and most social networks, getting all your followers to view your material is challenging.
As a result of the overabundance of content on these social platforms, the algorithms determine what they show the users, and the competition is hot. But not really with LinkedIn. It is a much more open game!
LinkedIn can’t be as selective about the stuff they display because of its limited resources. They simply require more content. Therefore, they accept and are content with whatever they receive. Now, that doesn’t always imply that every piece of information you post will become popular. It indicates a greater chance that it will spread and more people will see it.
Naturally, strong content will make it simpler for something to go popular on LinkedIn.
So, how can you optimise your content for LinkedIn success? Let’s take a look.
Write Stories on LinkedIn
Stories do well on LinkedIn, whether you’re sharing experiences or giving advice. Sometimes it’s a good marketing strategy to write content but make no links to websites or other references. Simply explain what you want to get across to your audience, which is excellent users. LinkedIn appreciates it because it keeps users on the platform rather than sending them to another website.
Upload Videos to LinkedIn
You should upload videos to LinkedIn. Facebook, Instagram, TikTok, and YouTube. They all adore video material, and LinkedIn is no different. The problem is that not many people upload videos to LinkedIn.
Naturally, you can’t utilise the same dancing meme video you do on TikTok; however, the video you upload to LinkedIn need not be expertly polished or produced professionally. The information and message you want to get across are the main focus.
Make sure your videos are under 10 minutes long and submit them on LinkedIn at least three times weekly if you have the resources. Try out a tool called InVideo if you want a great platform to start creating your own videos for LinkedIn.
Post Carousels on LinkedIn
If you don’t know what carousel posts are, check this out. Basically, it’s a collection of photos or designs used to illustrate a single idea. As LinkedIn users adore that kind of information style, you’ll get a lot of engagement.
Users can scroll through each design as an easy way to digest the information. For example, you could make a carousel post about this blog article. The theme would be “How to Make the Most of LinkedIn to Market Your Business”, and you would have an image or design for each point we make in this article.
We offer carousel creation services starting from $30 up to $100, depending on how many designs you need.
Promote Your Own Website on LinkedIn
Discuss any products you are selling. Don’t be embarrassed to advertise yourself. You won’t make any money if you don’t promote. It’s okay if it doesn’t receive as much interaction as your other stuff. Anything is preferable to nothing so take this into consideration when planning your LinkedIn social media marketing strategy.
Don’t forget to attempt LinkedIn social media advertisements. Utilise them to the fullest extent possible. You can run incredibly focused advertising to the precise customer you seek, which is fantastic.
For instance, if your ideal client is a COO or Director of Operations, you can only display advertising to them or only to the CEO of specific industry sectors.
Make the Most of the Social Media Opportunities on LinkedIn
Of course, any good LinkedIn social media strategy needs content. If you want us to help write quality LinkedIn content for you, look at our content writing packages here. Partnering with a professional LinkedIn social media agency or skilled LinkedIn social media manager is a great way to get ahead of your competition.
Now is the time to start planning your LinkedIn social media and content strategy for 2023. So good luck, and if you are looking for a few more resources to help you out, check out some of our other articles below.
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