Social media content creation plays such a critical role in marketing these days, but it’s not as easy as posting any type of content anytime you want to.
Social media content creation is fast moving into the realms of Accountants and Lawyers where it pays to use a professional. As such, business owners now outsource content creation to ensure they are leveraging these channels effectively.
Every social media platform needs a tailored marketing strategy, and sometimes, social media content creation can get a little too much, especially for a one-person team with a small start-up business. This is exactly why it’s a good idea to use content creation services to leverage these channels effectively.
Here are 3 advantages of outsourcing your social media content creation:
1) It saves you time and money
Instead of focusing your energy on social media content creation, you can allocate your time to more serious matters and concerns related to your business (or use that time to visit a remote tropical island for some R&R). Outsourcing your social media content creation saves you from unnecessary workload, including the time and effort needed to find, hire and upskill someone to do it for you internally.
If you think about the hourly rate you place on your time, it quickly becomes an expensive exercise to manage all of this yourself, not to mention the opportunity cost of not focussing on other critical areas like service levels to existing customers.
Coming up with the social media content ideas, creating and scheduling the content, getting images the right size for the different platforms, effective hashtag selection, using location tags – it all takes time.
Influencer marketing growing rapidly in popularity, with platforms like Heepsey and Grin making it easy for businesses to find and connect with social media influencers to give their content much greater exposure as well. Combining content creation services with social media influencer marketing platforms is a powerful combination to grow your businesses brand.
2) You’ll be working with social media content creation experts
Are you running out of ideas? The experts at Chatter Digital or any other good quality social media agency will have you covered. You’ll get to work with an amazing team of creative experts. These experts will ensure that you’re up-to-date with the latest trends on social media including the best hashtags and posting times to give your content exposure and consistency to your target audience.
Expert social media content creators will analyse your competitor’s performance so you can use this as leverage to stay ahead of the competition. They will guide you on selecting the best social media content creation strategy for your business.
It might sound easy to use tools like Canva and InVideo to create your own content, but the reality is it can take a lot of time to master how to use all the features so your content stands out. You also do not need to pay for advanced tools like Semrush to manage other key aspects of your digital presence like keyword ranking and SEO.
Using social media content creation experts allow you to tap directly into that skillset with little effort required on your part.
3) It will help you stay organised
Social media management experts work with content calendars so that you’ll never miss out on posting any content. With a content calendar, social media content creation is planned beforehand. This works hand-in-hand with the content strategy. Publishing of posts is also automated, so that’s one less thing you’ll need to worry about.
Generally you will be given a months worth of content that you can review in one go, allowing you to see the full picture in an efficient manner. You can make sure you have the right balance between posting about your services, current events in your industry, important dates and anything else that is important to your customers or target market.
If you want to use a social media management platform yourself, take a read of our top 10 here. We cover off popular platforms like Sendible, Social Pilot, Sprout Social and many more.
Social media content creation is fast moving into the realms of accountants and lawyers – it is smart to use a professional
If you feel that outsourcing your social media content creation is a smart choice for your business, check out our content creation packages and get in touch with us so we can put these advantages to work for you as soon as possible.
If you are looking for full-time digital marketing talent to work for your business remotely, we can help with that too.
