These days, people are spending more time on their mobile phones looking at social media than they are with friends or family members, so businesses need to make sure they’re visible in the virtual world.
As a business owner, it’s essential to have someone managing your social media accounts to keep up with the latest trends and conversations your customers are having. As a business owner, it is not realistic to be able to take on this task yourself and expect it to be done well. You have too many other important responsibilities.
Outsourcing social media management will free up your time so you can focus on running your business! Not to mention, the benefits of outsourcing extend beyond saving time – especially that you’re handing it over to specialists who understand how social media works and know what content will resonate with your audience.
But let’s take a step back; what is social media management? And what are the benefits of outsourcing it? Let’s find out.
What Is Social Media Management?
Social media management is an umbrella term for social media marketing, content creation, and social listening. It’s important to note that social media management isn’t one specific thing – it can encompass a number of different tasks performed by more than just one person.
The responsibilities are vast – some might even call them overwhelming! The key areas of SMM include social listening, social media marketing, and social network management.
Social listening is all about collecting social data to stay on top of your social media game. Mainly, it entails keeping up with the conversations taking place online, identifying influencers, and more. With the help of the right tools, you can be alerted when existing customers, potential customers or event competitors are talking about a particular topic. You can also listen out for when your business is mentioned.
Got you thinking? Its powerful data that has a wide range of practical applications to grow your business.
Social Media Marketing
Social media marketing refers to growing a social following for business purposes. This includes creating contests or promotions, building relationships with social media influencers, and creating social content that your target audience are looking for. Growing your presence and online community is a sure way to increase opportunities and sales in a sustainable way.
Social Network Management
Social network management is about maintaining social media accounts, updating statuses, and more. Therefore, your social media manager must know how to keep up with the latest updates.
Social networks are constantly rolling out new features, so having someone who stays on top of these changes will ensure you’re not left behind and to ensure you continually deliver value to your community.
The Benefits of Outsourcing Social Media Management
As mentioned earlier, social media management is a big job in itself – one which you may not be able to handle on your own when taking into consideration all it entails. If you’ve never outsourced social media management before – it’s time to consider it.
Let’s take a closer look at some of the key benefits associated with outsourcing social media management.
It Saves Your Time
The most significant benefit of outsourcing SMM or any labour intensive business process is that it saves your time! If you’ve been managing social accounts on your own – there’s a good chance this has taken up a lot of time already. Wouldn’t it be nice to let some of that go?
Saving time means spending more quality time with friends and family, working on your business and scaling it, or anything else that is important to you.
Access Knowledge and Expertise You May Not Have
When social media management is outsourced, it’s handled by an expert. This means social network changes are kept up with, social profiles remain vibrant and active, and more.
Outsourcing social media management also gives you access to knowledge that may not be within your reach – it opens the door for you to learn new things about social networks or how audiences behave online, which can then shape future marketing strategies.
What’s more, your social accounts will always be up-to-date and optimized for each platform, so you don’t have to worry about having an unprofessional social presence!
Consistent Branding and Messaging for Your Business
Social media management tasks must be handled consistently across all social accounts, so your social network presence will be more organised and professional. Ideally, that’ll help build trust with your customers. That’s precisely what you get when you outsource social media tasks.
When done well, it allows you to create a strong brand identity that resonates with customers while still being personable enough for them to feel like they know the business on a personal level. This can be very difficult to accomplish on social media when you’re doing it all yourself and too busy in the moment running your business to be strategic with your approach
Outsourcing social media tasks will not only make social marketing easier for you to manage, but it’ll also save you money!
As social media management is such a time-consuming task, it requires a lot of staff hours. This can make social marketing very expensive for small business owners, especially if they don’t have the budget or capacity to do that in-house! That’s even more so if there’s a team of social managers who need training. According to Indeed the average annual salary for a Social Media Manager is close to $50,000 p.a.
In contrast, with outsourcing, you can cut your social costs in half, allowing you to allocate more money towards growing the business. With that being the case, outsourcing social media tasks means you’re able to save money and stay within your social marketing budget while still getting the essential work done to grow your brand online.
Fresh Content Ideas and Marketing Campaigns
Many business owners struggle with social media management because they don’t have the time to come up with fresh content ideas all on their own. Unfortunately, this can be made even more difficult when it comes to social campaigns.
The social media manager you hire will develop social content tailored to your audience, leading to increased engagement, more followers, and even new customers! That means outsourcing may actually help save your sanity and not just your time and money.
Outsourcing social media tasks will help you get more results by ensuring social networks are managed effectively and efficiently. This means that this person has experience using analytical tools to see what social posts perform best, which hashtags get the most engagement, how often to post on each platform for optimal visibility and more!
Accordingly, when social media tasks are outsourced, your social networks will start growing at a faster rate because there’s more optimised content being posted and shared. And what does that mean? Simply: higher reach, more social media traffic, and potentially, new customers.
Social accounts’ growth can also help build your social authority, which will help you rank higher in Google search results.
Generally social media agencies you outsource work to will have access to comprehensive reporting on you social accounts so that you can keep track of what’s going on.
You’ll learn how each social accounts is performing and what you should do to increase their exposure, build social authority, and more.
Should You Outsource Your Social Media Management? The Answer Is Yes!
Outsourcing social media management tasks is one of the best things you can do to help your social presence grow. The benefits are plenty, and outsourcing will save time and money while providing more effective social results!
If you’re looking to build a more professional social presence for your business or want an expert who can handle social networks so that you don’t have to worry about them anymore, then social media management outsourcing may be precisely what you need!
Chatter Digital is a social media agency who can help you achieve all of the above benefits. Get in touch with us today.